Marketing 101: How to Build Your Customer Base
Anne DiPaola, founder of NHG, a hospitality consulting group, shares specific tips, tricks and strategic solutions for launching and driving a robust and cost-effective marketing strategy. Her knowledge spans from website construction to social media, and sales strategy. Ballard Brands' COO Bill DiPaola, a former food truck operator also offers up to-dos and guidance on marketing initiatives from his 23-plus years in the industry.
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